SkillsFuture Singapore (SSG)

- Best practices for setting up Facebook ads on a Facebook Business account

- How to start running your Facebook ad campaign

- Valuable knowledge which encompasses the various Facebook advertising formats (Photo, Video, Collection and Messenger)

- How to analyse and interpret data from Facebook campaign reports

- How to evaluate the effectiveness of your campaign based on factors such as budgets, schedules and alternative media options and optimise the campaign for effectiveness

- How to use third-party tools to elevate your Facebook ad campaign

- Discover what advertisements your competitors are running via Facebook page transparency

- Advertising Campaign Creation: Develop the skills to create effective advertising campaigns

- Facebook Targeting Techniques: Learn how to use Facebook's targeting tools to reach your ideal audience

- Visual Design using Canva: Create visually appealing & engaging advertisements

- Ad Campaign Tracking with Facebook's Ads Manager: Track & analyse the success of ad campaigns using Facebook's Ads Manager

• Aged 21 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
• Have an understanding and working knowledge of sales and marketing principles/practices and  
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.