SkillsFuture Singapore (SSG)

This course will address the following performance gaps/needs:
• Ensure smooth operations of campaign activities
• Execute e-Commerce campaigns in alignment to e-Commerce strategies
• Conduct data analytics to monitor campaign performance
• Monitor feedback via online and social media platforms for customers’ satisfaction
• Refine online mechanics and activities, mobile, online and social media platforms
Justifications for having this course:
• This course is closely mapped to the competencies stipulated in the Skills Framework for Retail (TSC: E-Commerce Campaign Management), and is aligned with the emerging trends published in both the Industry Transformation Maps of Retail and Infocomm Media industries.
• This course targets leaders/leaders-to-be within but not limited to the retail sector. There is a focus from applying one’s knowledge and abilities on collecting information/data and supporting the evaluation of e-commerce campaigns to implementing and monitoring e-commerce campaign activities, including collaborating with partners.
• This course imparts knowledge and abilities in e-commerce which can be propagated to many businesses and situations beyond the retail sector.
Course Goal: By the end of this course, learners will be able to support the “development, management, and execution of e-commerce strategies and campaigns according to agreed timelines and budgetary requirements” by equipping themselves with the competencies to implement and monitor e-commerce campaigns, activities, which includes collaborating with partners closely. (This Course Goal aligns with both the TSC Description and the TSC Proficiency Description for Level 3.)

TSC Title: E-Commerce Campaign Management
TSC Code: RET-PCM-3002-1.1
This course will provide retailers in Singapore with the impetus to partake in the following four strategies to achieve the ITM vision:
(1) Strategy #1: Go digital, go international
(2) Strategy #2: Build a brand story and innovate through R&D
(3) Strategy #3: Raise productivity through technology
(4) Strategy #4: Develop a future-ready workforce

Learners are assumed to be leaders/leaders-to-be who are:
• Energetic, collaborative and results-oriented self-starters
• Creative, resourceful
• Able to work under pressure within tight deadlines, and possess good interpersonal and communication skills
Learners are assumed to be:
• Technology-savvy
• Able to listen, speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) Workplace Literacy (WPL) level 3
• Able to read and write English at a proficiency level equivalent to ES WSQ WPL Level 3
Learners are assumed to have good knowledge on:
• The retail scene in Singapore
• Organisation’s marketing strategies
• Organisation’s e-Commerce strategies