Last updated on: 25 February 2024
01-07-2019 - 09-10-2020

10-10-2020 - 14-02-2023

01-01-2023 - 30-06-2024

SkillsFuture Singapore (SSG)
Full Time
English
• In-depth understanding on how to navigate a potential customer from awareness phase to the stage where the pre-determined objectives are met.
• Knowledge and techniques used in Search Engine Marketing, which have proven to be an effective and cost-efficient method. During the course, you will also be
• Knowledge on both Paid Search and Search Engine Optimization techniques which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns.
• Knowledge of how a well-planned Content Strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.
This course introduces you to the ever evolving concept of Digital Marketing, with a focus on Search Engine Marketing. Based on the Conversion Funnel framework, you will acquire an in-depth understanding on how to navigate a potential customer from awareness phase to the stage where the pre-determined objective(s) is met. We will focus primarily on Search Engine Marketing, which have proven to be an effective and cost-efficient technique. During the course, you will also be introduced to both Paid Search and Search Engine Optimization techniques which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns. Lastly, we will discuss about how a well-planned strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.
Diploma
Not Specified
Supervisory, Managerial, Operational
Sales Manager, Marketing Manager, Marketing Director, Sales Director, Sponsorship Director, Sponsorship Manager, Business Development Manager, Business Development Director, Product and Experience Development Manager, Head of Education and Programmes, Travel Account Manager, Travel Account Director, Head of Content and Experience Development/Senior Curator, Event Manager/Project Manager, Event Operations Manager, Exhibition Producer/Conference Producer/Meeting Planner, Event Services Manager, Venue Operations Manager, Travel Operations Manager
Training Provider Information
SINGAPORE MANAGEMENT UNIVERSITY
UEN:
200000267Z
Course Contact Information
Others SMU Academy
68289688