Last updated on: 04 June 2023
02-01-2020 - 31-03-2021

10-10-2020 - 01-01-2024

SkillsFuture Singapore (SSG)
Full Time
Part Time
The objective of the interactive training is to enhance the digital marketing competencies of marketing personnel in Singapore and to accelerate this transformation by delivering bite-sized yet comprehensive, short-duration yet outcome-focused training programmes to maximise transfer of learning to our learners’ daily work processes.
1) Explain how selected marketing strategies are able to support overall organisational business goals and objectives.
2) Recognize the emerging trends and developments in marketing strategy, channels, tools and technology and their differences.
3) Describe the purpose and benefits of utilizing an integrated marketing strategy structure
4) Recognize the key performance indicators for various marketing channels to effectively determine the performance of marketing campaigns
5) Identify new marketing channels and platforms and appropriately select a combination of them for monitoring to increase brand awareness, customer engagement and sales conversion.
6) Develop an integrated marketing strategy by being able to distinguish between the pros and cons of both traditional offline and online digital marketing methods for effective integration of marketing strategies from both channels.
7) Determine performance metrics and set SMART performance targets for marketing channels chosen.
Not Specified
Supervisory, Operational, Managerial
Register from 
18-01-2023 to 06-07-2023
Session Info
06-07-2023 to 07-07-2023

Register from 
18-01-2023 to 14-09-2023
Session Info
14-09-2023 to 15-09-2023

Register from 
18-01-2023 to 14-11-2023
Session Info
14-11-2023 to 15-11-2023

Register from 
18-01-2023 to 03-08-2023
Session Info
03-08-2023 to 04-08-2023

Register from 
18-01-2023 to 09-10-2023
Session Info
09-10-2023 to 10-10-2023

Register from 
18-01-2023 to 07-12-2023
Session Info
07-12-2023 to 08-12-2023

Training Provider Information
Course Contact Information
Ms Kuah Wan Cheng