01-07-2019 - 23-01-2021
10-10-2020 - 23-01-2021
28-01-2021 - 30-06-2024
SkillsFuture Singapore (SSG)
Full Time
Part Time
Full Time and Part Time
At the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
Methodology to create a content marketing plan
Identify target customer groups and determine content objectives for all stages of the customer lifecycle
Best practices of companies using content for inbound marketing
Overview of email and content marketing tools for content creation, management & promotion
Design and create effective email campaigns for lead nurturing using email marketing tools
Analyse data to improve on content performance, distribution of content and customer engagement
-SKILLS-
Create and execute email and content marketing strategy and plan
Create and promote content for lead generation, nurturing, conversion and engagement
Create lead magnets and content upgrades to build subscriber lists
Segment and create targeted email campaigns for all stages of customer lifecycle
Use Google Analytics to understand effectiveness and recommend improvements in content
01 Content Planning
02 Content Creation
03 Content Promotion
04 Content Optimisation
05 Fundamentals of Email Marketing
06 List Building Strategy & Segmentation
07 Effective Email Content
08 Email Marketing Campaigns
09 Email Marketing Optimisation
The learner will perform e-learning and assignments for the “Instructional Units” with online support from the mentors. Subsequently, the learner will perform a modular project with the guidance of an industry expert who plays the role of "Project Mentor".
Not Specified
Operational, Supervisory, Managerial