SkillsFuture Singapore (SSG)

At the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
 Understand what Customer Personas are
 Understand different marketing channels
 Understand how to improve sales performance using the Sales Canvas
 Understand how to create Unique Value Proposition for product/services positioning
 Understand Customer Buying journey and anticipate objections
 Understand how to prepare sales scripts for different phases of selling
 Understand the consumer trends and demand forecasting techniques
-SKILLS-
 Gather data on customer preferences, consumer trends and competitors
 Define specific Customer Personas
 Create a comprehensive 1-page summary of sales strategy using Sales Canvas
 Craft an effective Sales Presentation
 Create sales scripts for different phases of selling
 Craft a customized sales kit for your organization

01 Introduction to Sales Canvas
02 Develop Sales Canvas
03 Customer Persona and Product Market Fit
04 Discovery Phase
05 Solutioning Phase
06 Closing Phase
07 After Sales Engagement
08 Develop and Implement Sales Kit
The learner will perform e-learning and assignments for the “Instructional Units” with online support from the mentors. Subsequently, the learner will perform a modular project with the guidance of an industry expert who plays the role of "Project Mentor".

Not Specified